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After 2020, there is so much that won’t be the same anymore, and beer is on the outs as a leading alcoholic beverage of choice
The accelerated changes we experienced did not make for an easier, simpler, or less-invested consumer base. It just emphasized how different things will be moving forward.
And while we covered structural and logistical evolutions in the past, the growing interest in specific kinds of alcohol and flavor experiences from a more educated and more adventurous consumer creates cross-category opportunities for beverage makers of all sorts. Sign up to read more.
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Words by Bryan Roth