![Stuck in Neutral — HARD MTN DEW Tests Patience of Boston Beer, PepsiCo as Sales Sputter](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1669835768483-09M0QXH2V1OW7VIKLERD/StuckInNeutral_cover.png)
Just the news that interests us. Big plays, smart moves, and otherwise curious indicators of beer's possible future.
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Just the news that interests us. Big plays, smart moves, and otherwise curious indicators of beer's possible future.
![Stuck in Neutral — HARD MTN DEW Tests Patience of Boston Beer, PepsiCo as Sales Sputter](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1669835768483-09M0QXH2V1OW7VIKLERD/StuckInNeutral_cover.png)
![Oh, You Fancy, Huh? — Rising Prices for Non-Alcoholic Beer Could Alienate Some Customers, Shift Category Trajectory](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1669134827797-WVGIKWVB929F0C3KTL55/YouFancy_cover.png)
Oh, You Fancy, Huh? — Rising Prices for Non-Alcoholic Beer Could Alienate Some Customers, Shift Category Trajectory
![Everybody’s Got One — Opinions Clash as Non-Alc Makers Debate Quality Control Methods](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1668528222450-OH0HMY3PJ1BBZ1YFPOVU/EverybodysGotOne_cover.png)
Everybody’s Got One — Opinions Clash as Non-Alc Makers Debate Quality Control Methods
![Pace Setter — Athletic Looks to Lengthen Its Lead in Non-Alc Beer with Keurig Dr Pepper Investment](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1668034177263-XMRSRC97H9JNF6I6G6PV/athletic-pepper-header.jpg)
Pace Setter — Athletic Looks to Lengthen Its Lead in Non-Alc Beer with Keurig Dr Pepper Investment
![Citation Needed — Despite Lack of Details, Trade Orgs Go on Offense, Claim Hard MTN DEW Distributor Targets Kids](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1667842800350-I8A7YZZMHD4MTZVU45D4/CitationNeeded_cover.png)
Citation Needed — Despite Lack of Details, Trade Orgs Go on Offense, Claim Hard MTN DEW Distributor Targets Kids
![Vow of Modesty — Amidst Sales Pressures, The Lost Abbey Downsizes to Preserve a Longer Future](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1667409418730-92TFPI9ZX12MQ3KTXFN7/VowOfModesty_cover.png)
Vow of Modesty — Amidst Sales Pressures, The Lost Abbey Downsizes to Preserve a Longer Future
![Coming Storm — PepsiCo’s Blue Cloud Raises Existential, Legal Question of Who Can Be a Beer Distributor](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1666631617247-87UGM83HY8025POL7HT9/ComingStorm_cover.png)
Coming Storm — PepsiCo’s Blue Cloud Raises Existential, Legal Question of Who Can Be a Beer Distributor
![Unstoppable Force — New Acquisitions Set Reyes on Path to Dominate U.S.’s Largest Beer Markets](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1666028543005-WAOHUSSH3WC8HQQFEBO5/UnstoppableForce_cover.png)
Unstoppable Force — New Acquisitions Set Reyes on Path to Dominate U.S.’s Largest Beer Markets
![Bear Market — Beer’s Sluggish Summer Doesn’t Bode Well for Winter, Beyond](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1665078190067-JAVUV0SA5XF379OFRGZ3/summer-beer-sales-final.jpg)
Bear Market — Beer’s Sluggish Summer Doesn’t Bode Well for Winter, Beyond
![Forward Momentum — Mikkeller Agrees to Reconcile with Former Employees, Plans Include Compensation](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1664985092171-UNTJ8S060PUFITYKFEPK/mikkeller-mrp.png)
Forward Momentum — Mikkeller Agrees to Reconcile with Former Employees, Plans Include Compensation
![Widening Gulf — Urban South Eyes Southeastern Dominance with Purchase of Florida Brewery](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1664392838904-QAAIC5CDO3MPHNXEF9OW/WideningGolf_cover.png)
Widening Gulf — Urban South Eyes Southeastern Dominance with Purchase of Florida Brewery
![Everybody Else — Outside of Mexican Beer, Imports Are a Jumble of Mixed Trends](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1663790436050-145J1G1USIOG1YA9VCHV/EverybodyElse_cover.png)
Everybody Else — Outside of Mexican Beer, Imports Are a Jumble of Mixed Trends
![‘You Know Me’ — Beer Project Raises Voices, Stories of Those Lost to Domestic Violence](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1663187421667-GZH0PL0EPSCSV0XZVP25/YouKnowMe_cover.png)
‘You Know Me’ — Beer Project Raises Voices, Stories of Those Lost to Domestic Violence
![Lights Out — U.K. Beer Businesses Fear ‘Impending Doom’ as Energy, CO2 Costs Spiral](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1662937369247-O7F63LDDUMZQGD3S7GJT/LightsOut_cover.png)
Lights Out — U.K. Beer Businesses Fear ‘Impending Doom’ as Energy, CO2 Costs Spiral
![Nor’easter — Facing Stiff Competition, Craft Distributors in New England Make Layoffs, Cuts](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1661459916923-RW71X7UCPUB2J4HVVA60/Nor%27easter_cover.png)
Nor’easter — Facing Stiff Competition, Craft Distributors in New England Make Layoffs, Cuts
![Emergency Exit — Mikkeller to Cease U.S. Brewing Operations, Close San Diego Brewery](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1661200858161-W5B4ECDU94YU5JTDMELZ/MikkellerSanDiego_cover.png)
Emergency Exit — Mikkeller to Cease U.S. Brewing Operations, Close San Diego Brewery
![Shipping Shift — With Legislation Stalled, Niche Breweries File Lawsuit to Push for DTC Beer Delivery](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1660748646696-O0AT2B7WENRMVZAJ0UWQ/ShippingShift_cover.png)
Shipping Shift — With Legislation Stalled, Niche Breweries File Lawsuit to Push for DTC Beer Delivery
![Shuffling the Deck — Mikkeller CEO Departs, Founder Takes Reins with Executive Committee and Less Focus on Expansion](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1660255360423-8AP9ASUESHUDPRR9FIW6/SuffleDeck_cover.png)
Shuffling the Deck — Mikkeller CEO Departs, Founder Takes Reins with Executive Committee and Less Focus on Expansion
![Running On Fumes — CO2 Shortages, Higher Prices Add to Breweries’ Rising Costs](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1659984499767-2Q3LAJ3IBIUOPN8TQVVI/RunningOnFumes_cover.png)
Running On Fumes — CO2 Shortages, Higher Prices Add to Breweries’ Rising Costs
![Talk is Cheap — Fandom, Brand Preference at the Heart of Busch Light’s Surging Sales, Not “Value”](https://images.squarespace-cdn.com/content/v1/5055e59ce4b02b42cb30023c/1659537744183-QMOEANBX80037CTKD7GP/TalkIsCheap_cover.png)